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Grading Your Website
By Steve Strait
There are several SEO tools available on the market today that will analyze and report on your web pages, and offer suggestions on what should be fixed. The biggest problem is that most of these tools are rather expensive, precluding most Internet Marketers or small businesses from buying them right away. Conversely, SEO Consultants that have access to these tools is also expensive. There are, however, a few websites out there that offer free website grading tools that you can use online. In most cases, you simply enter your website URL and their tool will go out and analyze your web pages and provide you a simplified report. The tool that I have been using the most is the Website Grader from Hubspot (link below). The Website Grader analyzes your web page and assigns an overall score to it ranging from 0 to 100, with 100 being the best. This tool also includes off page factors such as Alexa rankings, and will rate your Blog if you have one on your site. But, most importantly, it will provide you detailed recommendations on what to fix on your web pages. Hubspot will also provide you a link that you can bookmark so that you can review the report at a later time. This is helpful in looking for changes as you run multiple reports. Another tool that I recently learned about is called ReviewMyWeb (also linked below). ReviewMyWeb is very similar to the Website Grader above, in that it will analyze your website and produce a report with recommendations. It will tell you how you are underperforming against your competition, and what you should do to improve your rankings. The finished report is emailed to you, so you do have to provide a valid email address. I really like both of these tools, and run them both about once every two weeks or so just to get a new perspective of my website. They provide similar information, but present the data in their own way. Point of note though, don’t follow their advice blindly when making changes to your website or individual pages. Research what they are recommending and judge how you think that change will affect your site before implementing it. While these are good tools, you should know how it would integrate into your environment. What tools are you using to grade your websites? |
Review My Web
| Hubspot's Website Grader
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This intel was contributed by steve
steve
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May, 2012
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